Harry Styles launched his gender-neutral beauty line Pleasing on Monday, and it was well received by his fans online, he is the latest celebrity to try his hand at the booming cosmetic industry. The products won’t officially be available until after Thanksgiving.
It is Harry Styles’ turn to launch a makeup and skincare line, following in the footsteps of Rihanna, Selena Gomez, Ariana Grande, and Pharrell Williams.
According to reports, the perfume and cosmetic brand was rumored as early as May of this year, when the singer was listed as the director for a new company.
“When we decided Pleasing would make beauty products I wanted to be sure they were something I would use. I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful,” Styles said in a press release.
Throughout the months leading up to Styles’ announcement, his devoted fan base spotted him wearing Pleasing merchandise well before the brand was released, as well as reports Styles filed a trademark for his own cosmetics and fragrance line.
Pleasing is marketed to both men and women, as evidenced by its website, which shows both male and female models wearing products ranging in price from $20 to $35.
As part of Pleasing’s first drop, the brand is introducing four nail polish shades, an illuminating serum, and lip and eye treatments inspired by pearls – an element that can be found heavily on Styles’ accessories. Fans got their first glimpse of Harry Styles’ new beauty line, Pleasing-which includes nail polish with a shaped cap that resembles a marble.
Take a look at the brand’s Twitter account, @pleasing, which already has 184.6k followers at this moment—and 3 tweets.
As of now, there is an official website for Pleasing, and pre-orders are available now. The official release date is November 29.
As Styles said, all products are to highlight, not conceal, as beauty brands are so often focused on.
All of the products are cruelty-free, vegan, ethically sourced, and support nonprofits. The first drop of proceeds will benefit the nonprofit Nest, which helps to build a world with greater gender equity and inclusion through the artisan and maker economy.
The current offerings from Harry Styles Pleasing Brand
The Perfect Polish Set
This set contains four polishes. Together, they make endless combinations.
Perfect Pearl is a pearlized white with a glossy finish. Perfect Pearl was designed to wear on its own, or experiment with others. It can be applied over or under other shades to create personalised effects.
Pearly Tops is clear with a subtle iridescence and a matte finish. Designed to go solo as a barely-there effect, it also happily tops any polish to transform it to a matte finish and enhance its luminescence.
Inky Pearl is a pearlescent black with a deep blue radiance and glossy finish. Wear it independently, or apply over or under other shades to create special looks. For example, Inky transforms to a unique iridescent purple shade when topped with Pearly Tops.
Granny’s Pink Pearls is a pearlescent pink with a glossy finish. For fun, Granny can also transform to a pale pink when topped with one coat of Perfect Pearl.
Within your set, you will find trappings including 3 alphabets of decals to customize your nail look, or any surface. Apply the decals to dry nails, and finish with a top coat such as Pearly Tops if you’d like.
Polish Net Weight: 13 mL ℮ 0.43 US FL OZ
Our nail polish formula is biodegradable; vegan and cruelty-free; and made with sustainable, plant-based solvents. It is 12-free (without Toluene, Formaldehyde, Camphor, TPHP, Phthalates, Ethyl Tosylamide, Acetone, Bisphenol A, Xylene, Fragrance, Parabens, and Sulfates).
Our package uses a cap made of 10-20% recycled material and an inner cap of 100% recycled material. The brush bristles are made from castor bean. It is packaged in a carton that is 100% compostable and made with a minimum of 70% post-consumer material. It is printed with soy and water-based inks.
The Perfect Polish Set costs $65
Perfect Pearl Polish
This shade is a pearlized white with a glossy finish. Perfect Pearl was designed to wear on its own, but can experiment with others. Apply it over or under other shades to create personalised effects. Within your set, you will find trappings including an alphabet of decals to customize your nail look, or any surface.
Perfect Pearl Polish costs $20
Pearly Tops Polish
This polish is clear with a subtle iridescence and a matte finish. Pearly Tops was designed to go solo as a barely-there effect, but also happily tops any polish to transform it to a matte finish and enhance its luminescence.
Within your set, you will find trappings including an alphabet of decals to customize your nail look, or any surface. Apply the decals to dry nails, and finish with a top coat such as Pearly Tops if you’d like.
Pearly Tops Polish costs $20
The Pearlescent Illuminating Serum
The Pearlescent Illuminating Serum’s moisturizing formula contains Vitamin B5, Antioxidants and Amino Acids for all skin types. The encapsulated pearls are created with lab-safe mica for a subtle, smooth luminescence that dissolves into the formula when dispensed. Use daily, either alone, or as a priming base for makeup.
Net Weight: .5 oz | 15 g
Our formula is vegan, cruelty-free, gluten-free, and adheres to clean principles. It is non-comedogenic, suitable for all skin types, and dermatologist-tested. The packaging contains a minimum of 10% recycled plastic in the cap and pump. Please recycle glass. The product comes in a carton that is FSC certified (harvested in a responsible manner). It is 100% compostable and made with a minimum of 70% post-consumer material. It is printed with soy and water-based inks.
Ingredients of The Pearlescent Illuminating Serum
Water/Eau/Aqua, Butylene Glycol, Glycerin, Dipropylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Phenoxy- ethanol, 1,2-Hexanediol, Agar, Synthetic Fluorphlogopite, Xanthan Gum, PEG/PPG-17/6 Copolymer, Beta-Glucan, Propanediol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Panthenol, Titanium Dioxide (CI 77891), Algin, PEG-40 Hydrogenated Castor Oil, Methyl Diisopropyl Propionamide, Menthyl Lactate, Ethyl Menthane Carboxamide, Hydroxyethyl Acrylate/ Sodium Acryloyldimethyl Taurate Copolymer, PEG-60 Hydrogenated Castor Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexylglycerin, Caprylyl Glycol, Sodium Polyacrylate, Iron Oxides (CI 77491), Disodium EDTA, Tin Oxide (CI 77861).
The cost of The Pearlescent Illuminating Serum is $35
The Pleasing Pen
The Pleasing Pen’s two potent serums are delivered with cooling steel rollers to refresh lips and eyes. A fresh eye gel with natural lingonberry, okra and hyaluronic salt awakens tired undereyes, helps diminish signs of aging, and creates lasting hydration, while the demi-matte lip treatment with soothing marshmallow replenishes lips.
The formula is vegan, cruelty-free, gluten-free, and adheres to clean principles. The pen’s formulas are non-comedogenic, suitable for all skin types, and dermatologist-tested. The eye formula is ophthalmologist-tested and safe for contact lens wearers.
The cost of The Pleasing Pen is $30