The crossover of Machine Gun Kelly’s style into that of a walking emo kid starter pack began when he released the pop punk album Tickets to My Downfall in 2020. With a series of manicures featuring colorful nail art inspired by his new music, MGK went beyond the typical chipped black nail polish of the genre. In fact, he has been known to coordinate his manicures with his girlfriend Megan Fox.
Having converted from nail art to beauty, he launches a range of genderless nail polishes, UN/DN LAQR, in partnership with Unlisted Brand Lab, an incubation company for beauty startups.
“I don’t like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different,” Kelly says in a statement. “When I do my nails, that’s me wearing my own thoughts and making a statement. To me, polish is not just a color, it’s an intention. Every color has a purpose.”
The company is launching the brand with 10 shades of nail polish and five top coats ($18 each), such as soft pastels and vibrant neutrals. The top coats are available in three finishes: a matte, a glossy, and a paint-splatter. They can be worn alone or layered over the solid shades and are vegan and cruelty-free.
Additionally, the brand offers eight curated trio sets ($52) and three kits ($86) that come with three polishes, three top coats, and two nail art brushes.
The shade names are all in the style of MGK, referencing his life, work, and popular ’80s rock albums and songs. Take the emerald green shade for instance, maybe named when he met Megan Fox for the first time.
A nail polish is for anyone who wants to spice up their nails. But the industry is becoming more and more of a boys club by 2021.The latest male celebrity to join the game is Machine Gun Kelly, who follows Harry Styles, Lil’ Yachty, and Backstreet Boy AJ McLean.
The UN/DN LAQR is priced from $18 to $86. It’s available now at undnlaqr.com.