“Rhode” Hailey Bieber’s Beauty Brand, Is Coming Soon

hailey bieber rhode beauty brand

Hailey Bieber’s YouTube channel is full of beauty tips from the star herself. There she once revealed her flatiron technique and the drugstore beauty product she never leaves the house without applying all over. In her most recent appearance on YouTube, Bieber revealed her biggest beauty secret to date: the rough launch date of Rhode Beauty, her highly anticipated brand.

As she sat across a couch in a leather blazer, jeans, and sneakers, the model conducted a virtual Q&A session.Almost immediately, someone asked about Rhode Beauty (as people had been talking about it for quite some time because of her trademark application). One fan blasted out in all capitals, “WHEN are we going to get Rhode?” Justin smirked and flicked his eyebrows in response.

“OK, I’m not going to be shady about it,” she replies. “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited.” Bieber says she has nothing more to say for now.

Although we do not know the exact date of Rhode Beauty’s launch just yet, we know from legal paperwork that her trademark covers a wide range of cosmetic products, including but not limited to fragrances, body care, bath products, hair care, makeup, and skin care.

You can watch Bieber’s entire Q&A in the video above. Until then, we can only wait until 2022 – but we’ll be sure to let you know all about Rhode as soon as we hear them.

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