“Liquid Death,” a brand focused on selling canned mountain water from the Alps, has just landed $75 million in Series C funding led by science, the startup studio that helped launch Liquid Death and owns a minority stake.
Mike Cessario, CEO Liquid Death, claims Liquid Death is now available in more than 29,000 locations throughout the U.S., including Whole Foods, Safeway, Target, and 7-Eleven stores, and revenue went from $3 million to almost $45 million last year, more than four times its annual revenue in 2019. He believes the brand has a lot more room to grow, including by releasing flavored waters whose names evoke Liquid Death’s punk-metal aesthetic. The company’s first three products are Berry It Alive, Severed Lime, and Mango Chainsaw.
Founder Cessario credits the company’s rise to its grimly humorous phrasing and recyclable packaging despite plastic being more environmentally friendly than aluminum. One of Liquid Death’s biggest strengths is its organic growth strategy, which has helped the company thrive and even compete in a world full of other water brands.
Liquid Death’s new round includes investments from Live Nation, PowerPlant Partners, Access Capital, and Nomad Ventures. A total of $125 million has been raised thus far by Liquid Death, which is valued at $525 million by its backers
