Get ready to roll out the red carpet because the unstoppable Sonam Kapoor is gearing up to make her grand comeback to the glamorous world of Bollywood, and she’s doing it with not one, but two blockbusters under the prestigious banner of Yash Raj Films (YRF).
Just like all smart movie studios globally, YRF, under the guidance of Aditya Chopra, cleverly diversifies its investments across a range of films. The recent change in their playbook is the new partnership with Sonam Kapoor, a star they didn’t originally launch, marking a significant shift in their strategy.
Sonam, who has been relishing her time as a new mom since August 2022, is now all set to return to the silver screen. The details of her comeback projects are still a well-guarded secret, but what we know is they’re both tentpole projects – productions that are considered safe bets and are designed to be inclusive and culturally relatable to a wide range of demographics.
These projects are not just about her acting prowess, but they aim to showcase her persona as a whole – an accomplished actor and a much-adored fashion icon. YRF aims to create projects that beautifully intertwine these facets of Sonam’s character.
Yash Raj Films is a powerhouse, known for its yearly dose of mega blockbusters like Pathaan, Sultan, Tiger Zinda Hai and the Dhoom franchise. Notably, Pathaan was one of the highest-grossing films of 2023, raking in over ₹1,000 crore.
Prithwish Ganguly, YRF’s vice president of talent and communications strategy, shares the studio’s excitement about partnering with Sonam Kapoor, expressing their eagerness to support her as she embarks on her journey back to the movies.
The signing of Sonam marks a departure from YRF’s traditional approach of nurturing homegrown talent. The studio, known for launching stars like Ranveer Singh and Anushka Sharma, has now welcomed Sonam Kapoor into their repertoire. The boutique agency YRF Talent, which has managed a host of A-list actors like Rani Mukerji, Anushka Sharma, Ranveer Singh, Ayushmann Khurrana, Bhumi Pednekar, and more, will now devote its expertise to shaping ‘Brand Sonam Kapoor’ both locally and globally.
