Apple’s symphony in the classical music realm just got a majestic crescendo! The tech giant, post launching Apple Music Classical, has orchestrated a brilliant move by acquiring the esteemed BIS Records. Founded in 1973 and hailed as the classical music torchbearer in Scandinavia, BIS Records is ready to harmonize with Apple’s ever-expanding musical tapestry.
From its melodious base in Åkersberga, Sweden, BIS Records announced this exciting merger via Twitter and a website update, catching the eyes of keen followers. But here’s the pitch-perfect twist: BIS Records isn’t just aligning with Apple Music Classical but also joining hands with Platoon. New to Platoon? It’s the avant-garde startup Apple snapped up in 2018, aiming to spotlight rising, unsigned artists. With Apple even launching the “Platoon for Artists” app, it’s clear the beats are only getting started.
Bahr, in his announcement, celebrated Apple’s sustained passion for nurturing the classical realm, evident from its recent Apple Music Classical launch. But the harmony isn’t just about classical tunes. It’s the resonating focus on impeccable audio quality. Bahr emphasizes, “Both Apple and BIS are connoisseurs of extraordinary sound quality.” Having tracked Apple’s fidelity to sound and its venture into Spatial Audio, Bahr believes this union hits all the right notes.
And for classical aficionados? March’s Apple Music Classical launch was just a prelude. Offering a mesmerizing collection exceeding five million tracks, exclusives galore, and so much more, Apple had earlier tuned in by acquiring the Primephonic music streaming platform in 2021.
So, classical lovers, prep your headphones. This symphony between Apple and BIS Records is set to be a sonorous spectacle!