Prince The Immersive Experience – A New Exhibit Offers Fans An Immersive View Of “Purple Rain” Artwork

Prince The Immersive Experience

A new interactive exhibition will allow Prince fans to walk through the late artist’s iconic ‘Purple Rain’ artwork.

Tickets go on sale next Thursday (March 31) at 10am CT for Prince: The Immersive Experience, which will take place at Chicago’s Shops At North Bridge. Tickets can be bought here.

A partnership between Superfly and the Prince Estate led to the creation of the exhibition, billed as “an interactive journey into Prince’s music and life” as well as a showcase of the musician’s various musical eras and evolution.

A room at the event will allow attendees to interact with Prince’s 1984 sixth studio album’s cover art. “You’ll have the opportunity to step inside a ‘Purple Rain’ album cover,” Superfly co-founder Kerry Black told Rolling Stone. It’ll be so cool to get your picture taken on the motorcycle, indeed. But we’re also doing a full street buildout, so we’re also going to have the First Avenue club, and a whole bunch of other shops.”

“In there, we’ll be able to play producer and mix stems from ‘Let’s Go Crazy,'” said Black. The exhibit will also feature a recreation of Paisley Park’s Studio A, “where Prince created all his music from about 1990 onwards.”

A dance space was also created in collaboration with Prince’s former lighting designer Roy Bennett, complete with pieces from the star’s original wardrobe and instruments, alongside replicas and photos.

It has been reported that Superfly and the Prince Estate have been working on Prince: The Immersive Experience for the past few years.

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