With the re-release of her 2012 album Red, Taylor Swift not only captivated fans and social media, but also released a video for her hit song “All Too Well” with Stranger Things’ Sadie Sink and Dylan O’Brien, The pop star promoted her music on two late-night shows, appeared as the musical guest on Saturday Night Live (for the fifth time in as many years, no less), teased another music video directed by Blake Lively, and slashed Spotify records — all in barely a week.
Variety reports that Spotify confirmed Swift broke two Spotify records on Friday, the day Red (Taylor’s Version) was released.
This was the first time a female artist had an album streamed more than 90 million times in a day (90.8 million), and the previous record-holder for most streaming albums in one day by a woman was swift’s 2020 Folklore album from last July.
Swift also broke another Spotify record Friday, becoming the most-streamed female in a single day in the service’s history. She achieved this with more than 122.9 million plays.
Thus, Swift picked up nearly almost 123 million streams Friday, but those streams weren’t for her album “Red (Taylor’s Version).”
Seven years ago, Swift pulled her music from Spotify, a move that wasn’t reversed for years.
On Monday, just hours after she wrapped up hosting SNL, Swift teased one more time on Twitter and Instagram: She will premiere her music video for “I Bet You Think About Me (Taylor’s Version)” on Monday, Nov. 15 at 10 a.m. ET. This marks Blake Lively’s directorial debut.