Tiffany has unveiled its most expensive jewelry yet.
In Dubai on Sunday, the ‘World’s Fair Necklace’ was unveiled with 180 carats of diamonds in platinum. An 80-carat oval, D-color (highest grade and virtually colorless) “Empire Diamond,” named for the jeweler’s hometown, is the center of the collection. Tiffany’s New York City workshop set the ethically sourced Empire Diamond that was sourced and cut in Botswana, polished and cut in Israel.
Tiffany said it is the most expensive piece of jewelry it has ever created.
The good news is that this necklace can be bought by those with deep pockets, unlike Tiffany’s famous 128.54 carat “Tiffany Diamond,” which Tiffany said was priceless and unavailable for purchase.
Although The World’s Fair Necklace hasn’t yet been priced by the retailer, industry experts estimate its value to be between $20 million and $30 million.
In the “About Love” campaign, Beyoncé Knowles became the first Black woman to wear the iconic 128.54 carat Tiffany Diamond. Tiffany’s legendary diamond jewelry has adorned celebrities for decades, including Audrey Hepburn and Beyoncé.
A Tiffany necklace made for the 1939 World’s Fair held in Queens’ Flushing Meadow-Corona Park, with a 200-carat aquamarine stone and more than 400 diamonds, inspired the design of The World’s Fair Necklace, according to the retailer.
The reimagined World’s Fair necklace can be worn in an unexpected way: By carefully popping out the Empire Diamond, the owner can mount it on a platinum ring. A Tiffany jeweler will be available to assist at any time to do that.
A number of luxury events and marketing activities have been focused on Dubai in recent months, with events and marketing especially anchored in Dubai. Tiffany’s Dubai event was Tiffany’s first Blue Book event in the Middle East.