The Dubai Media Office (DMO) reported on Wednesday that the Roads and Transport Authority (RTA) has awarded to ONPASSIVE, one of the leading AI technology companies worldwide, the naming rights for Al Safa Metro Station.
“Al Safa Metro Station will be fully rebranded as ONPASSIVE Metro Station for 10 years,” DMO added.
RTA initially launched the Dubai Metro Naming Rights initiative in 2009 to demonstrate effective collaboration between private and public sectors. As a result, it offers a unique opportunity for the private sector to launch media campaigns aimed at familiarizing Dubai visitors and metro riders with various brands.
Brands are able to reach and engage customers thanks to the strategic location of metro stations.