Taking a break from all the Kanye & Pete drama, Kim Kardashian announced the launch of SKIMS Swim and looked fantastic modeling the new bikini collection.
Kim Kardashian and Jens Grede, co-founders of the solutions-oriented brand SKIMS, which is creating the next generation of underwear, loungewear, and shapewear, have added swimwear to the company’s brand portfolio.
A new range of swimwear will be launched under Kim Kardashian’s SKIMS shapewear brand, adding to her multi-million-dollar empire. The beauty and fashion mogul put all speculations to rest with the announcement of the launch of her new collection. The first drop will occur this Friday, March 18.
For the brand’s first drop, it offers 19 mix-and-match styles in seven solid colors, which include the brand’s signature skin-toned colors, as well as bikinis, cover-ups, and sporty one-pieces. Like the rest of the Skims collection, the emphasis is on comfort and confidence, with the collection designed to be mixed and matched.
Created from durable, fast-drying fabric and recycled materials, SKIMS Swim will be available at skims.com in sizes XXS-4X; The collection will be available at prices ranging from $32 to $108.
This collection, made of durable, fast-drying fabric and recycled materials, will be available at skims.com in sizes XXS-4X; It will retail for $32 to $108.
Kim Kardashian, SKIMS Founder said, We are so excited to launch SKIMS Swim. Our customers have been asking for this for such a long time. The buying of swimwear should be fun and easy, yet so many women feel intimidated by it. That’s why we’ve taken the time to find the best options for our customers. My aim was to change that and simplify the process by providing a complete closet for both swimming and non-swimming. This collection has something to offer everyone – whether you prefer a more covered-up style or something more revealing, it is easy to layer and build on.
“Swim is something we have been developing for a couple of years now,” added Jens Grede, SKIMS Co-Founder. “It was essential that the launch of such a highly anticipated category resonated with our customers in the ways they expect, with a focus on fit, comfort, and versatility. Like with other categories we have launched, such as Lounge, our blueprint for success is heavily dictated by listening to our customers beforehand – we know at this stage what they want from SKIMS Swim, and our goal is to exceed their expectations.”
Jens Grede, SKIMS Co-Founder Said, For a couple of years now, we’ve been developing SWIM. As we launched such an anticipated category, it was important that it resonated with our customers, focusing on comfort, fit, and versatility. The blueprint for our success in SKIMS SWIM, as well as other categories we have launched, is heavily dependent on listening to our customers beforehand – we already know what they want from the category, so we will aim to exceed their expectations.
SKIMS, founded in 2019 by Kardashian and Grede (the co-founder of premium denim brand FRAME), offers a range of bodywear created to fit all body types. In addition to being available on Skims.com, the collection is available in premium stores around the world. These include Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, and David Jones.
