Ambani’s Viacom 18 Acquires Indian Cricket Media Rights for a Cool $721 Million: A Strategic Power Play in the Business of Cricket
In a masterstroke of business acumen, Viacom 18 Media Pvt Ltd, backed by business magnate Mukesh Ambani in collaboration with Paramount Global, has claimed the five-year media rights for India’s premier cricket team’s home matches. This strategic move fortifies Ambani’s stronghold over the broadcasting of India’s most-watched sport. Mumbai’s media giant, Viacom 18, will now […]