McLaren has joined forces with Infinite World in order to enter the metaverse. McLaren has partnered with Infinite World to launch a series of non-fungible tokens (NFT) based on the company’s premium cars.
Using NFT and the Metaverse framework, Infinite World helps brands create a virtual environment in which to engage with customers and broaden their digital reach. The framework is a component of the SUKU Ecosystem, which represents a suite of Web3 tools designed to help brands deliver their products and services using the blockchain.
An agreement was reached for Infinite World to merge with Aries 1, a special acquisition company (SPAC) listed on the New York Stock Exchange. The acquisition is scheduled for completion in the third quarter of 2022.
McLaren may have noticed Infinite World’s expertise in computer-generated imagery (CGI). Infinite World offers tools for digital product creation and augmented and virtual reality. In addition to minting NFTs and providing an NFT marketplace, the company also offers social and games-based tools.